Gamification is about reinforcement and reward enticing partners to engage with contests and rewards.
A solid gamification strategy inspires partners to interact with the portal and its content, compete with each other, and reminds them that they can have fun and a sense of fulfillment while participating.
The Hidden Customer Contest
Here is an idea for a scavenger hunt ..the "Hidden Customer." Hide avatars or logos throughout the platform. Partners find the hidden customers with a clue to get points in the contest.